Crafting a good sales pitch is not that easy.
Let’s face this, there is nothing alluring about the idea of a traditional sales pitch. The reason why is that because a sales pitch is not anymore a ‘pitch’ in the sense that you throw info at your prospect like a baseball player would pitch a baseball at the batsman.
If you are into online marketing, odds are high that you’ve made a buyer persona.
Making a buyer persona enables marketers to make messaging that reverberates. But without the correct information, you will be making inaccurate buyer personas and messaging that simply doesn’t work. Through this post, I want to clarify the socioeconomics of online purchasers and why it is necessary to update your B2B marketing persona.
Effective marketing is a key to a successful business and there’s no denying the fact.
In a sea full of fish, you gotta be a shark to get going. And any business, whether small or large, should have a solid approach towards result oriented marketing. Marketing is not an approach, but a need of a successful business and should not be looked as an expense which should be minimalised.
How can you generate more leads ? This may be a permanently reoccurring question in your mind if your are into B2B lead generating business. And as tricky as the question can get, there isn’t any easy answer to it.
Even if you are following all the best practices, spending months in planning your activities and strategies, investing in new and proven digital channels, still the leads just trickle in. It can be really disappointing in B2B marketing.
A lot of people misdiagnose their sales difficulties and work on the wrong issues. They endeavor to enhance their sales results by concentrating on selling skills alone.
Actually: The underlying cause for poor sales execution may not be the individual’s hard skills. It’s frequently connected to the powerlessness to oversee emotions, bringing about a failure to think clearly and respond adequately.
“They loved the presentation! They cherished me! They can hardly wait to get started!”
I can’t tell you how often I’ve heard these sorts of exclamations from reps throughout my career … and how often I’ve instantly written off the deal as a result. If you’ve been into sales, you can relate – you come out of a presentation riding a high thinking that you smashed it. In any case, this prompts emotions driving forecasts rather than logic.
Thinking of going out on a date? There are many factors that may make or break your chances of impressing your date like selecting a poor restaurant or being late. Damn! The next thing that is going to happen is you are never going to hear from that person again. Well, let’s get somewhat more optimistic. You made the right choices, left a good impression and bamm, it’s a yay yay for another date. Now is the time to make more efforts. Because finding a date is just the 1st step, getting him/her to say “yes” is what takes efforts. So is in the case of Sales. Lead generation is the first step in the Sales cycle. Then comes Lead Nurturing.
Lead nurturing supports the conversation with the customer before, during and after their buying process.
In today’s fast-paced competitive environment, it’s very important for B2B businesses to understand that leads are the lifeline of a B2B company. And it’s their obligation to nurture each and every lead, through careful listening, building trust and strengthening the relationships.
Being gracious may not open doors. If you are not gracious, you are sure to close the doors forever. – #DemandGeneration Tweet Book
Since our childhood days, we had been learning lessons on being polite and gracious with everyone to ensure better relationships. But then, we entered the cold business world and everything changed. We learnt graciousness is the least appreciated emotion in the business world. People were cold around us and thousands of business gurus insisted that the key to success is to be insistent and assertive. As a result, we turned equally inimical.
You start winning the battle when you start winning your prospects’ mindshare. – #DemandGeneration Tweet Book
Many brand owners often talk about market share and deem it as the most important factor in measuring the success of their organization. If you are one of them, chances are you are planning for your brand’s short-term profits and not taking into account the factors that would ensure long-term success and positive brand positioning, which is measured through mindshare.