Beyond Codes Inc.

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SEO and Campaign Manager

Overview

Developing and implementing effective search engine optimization (SEO) strategies. Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Managing offsite and onsite optimization projects and reporting on performance.

Specific Skills
  • Requirements(SEO):
    1. Minimum 3-4 years of hands-on SEO experience.
    2. Thorough knowledge of search ranking optimization factors and key algorithm updates.
    3. Solid understanding of conversion “rate optimization” and online customer acquisition
    4. In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console).
    5. Up to date with the latest trends and best practices in SEO.
Requirements (Campaign Management):
    1. 3-5 years of experience in running successful PPC Campaigns.
    2. Strong understanding of keyword research and implementation.
    3. Knowledge of Google Analytics and GA4.
    4. Google Certified: Search Ads & Google Analytics.
Responsible For
  • Responsibilities (SEO):
    1. Create, communicate and execute an effective traffic acquisition strategy that will significantly increase organic search traffic.
    2. Do keyword research and identify important keywords.
    3. Implement on-page and technical SEO elements with the help of the development team.
    4. Research and analyze your competitor’s ad links.
    5. Work with the development team to ensure proper implementation of SEO best practices.
    6. Collaborate with editorial and marketing teams to support SEO in content creation.
    7. Recommend changes to site content, links, and other factors to improve SEO positions for target keywords.
    8. Track and stay informed about search algorithm changes that affect the SEO landscape.
    9. Track, report and analyze key SEO metrics and overall, SEO improvements.
    10. Communicate SEO strategies with the Manager.
    11. Keep up with industry trends, current SEO practices, and Google algorithm updates.
  Responsibilities (Campaign Management):
    1. Develop and execute digital marketing campaigns to drive website traffic, increase sales and drive brand awareness: LinkedIn Ads & Google Ads.
    2. Analyze data and make informed decisions about campaign strategies and tactics.
    3. Keeps up with the latest digital marketing trends.
    4. Experience in defining and leading acquisition strategy, strong digital and audience segmentation knowledge to run effective PPC Campaigns.
Job Nature
Full Time
Educational Requirements
Must be a Graduate
Experience Requirements
3-5
Job Location
Chandigarh
Other Benefits
  • Hike on Last Drawn
  • Cab Facility
  • Medical Insurance
  • Lucrative Incentives
Job Level
Sr. Position

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