The Covid – 19 virus continues to impact the global economy and has caused far more disruptions than anticipated. Every challenge presents an opportunity, and this is no different. Businesses are looking at newer ways to engage, new operating models and a spurt in technology investments. However, the overall environment continues to remain cautious. With […]
Rethinking Lead Generation: A Marketer’s Perspective Read More »
Business and Sales, contrary to what most people think, are not number’s games. These are people’s games. Lead generation, too, falls in the same category as it is the way that you attract people to want to know more about your business and collaborate with you.
Lead conversion in the B2B sector is a long, complex process. As per a recent report by a B2B magazine, more than 40% of B2B marketers have said that their sales cycle has paced down in the past few years.
Sales Intelligence- Enhancing B2B Sales Professionals! Read More »
Lead Generation is not the responsibility of the Sales team. This statement may come as a shock but companies who expect their sales team to do lead generation, see a higher attrition rate in their sales team, a larger strength of sales team and in addition see a higher cost of conversion.
Unexpected Benefits of Outsourcing Lead Generation Read More »
Statistics help find insights and insights help find leads. A probable way that big corporations have employed over decades is mapping the journey from visitor to consumer. With the implode of technology marketers are easily able to track and map the consumer journey. The idea is to help your clients to buy your products/services when
The Debate on Ways of Lead Nurturing, and That Itself Read More »
Today, webinars are an essential part of a sound B2B marketing strategy to encourages audience awareness. One of the most interactive medium of content marketing, webinars help engage with target audience visually and have increasingly gained popularity in the B2B domain.
Productive Planning To Drive More Attendees For Webinars Read More »
B2B sales isn’t just about numbers and logic — there’s an art to closing a big deal, and a crucial component of this art is storytelling. In this quick article, we’re going to take a look at what storytelling entails in regards to B2B sales and how using it effectively can help motivate leads and
Storytelling – The Key to B2B Sales Read More »
By: Sonam LalDirector – Marketing , EdgeVerve Systems Ltd.
State of Marketing 2020: A spotlight on Demand Generation Read More »
Lead nurturing is the determined process of engaging with a targeted group by providing appropriate information at each stage of the buying process. The approach is concentrated on actively moving the prospects from your marketing and lead-gen efforts to the stage where they become your customers.
Lead Nurturing: 5 Effective Strategies to Fill the Funnel Read More »
Have you ever kicked off a new quarter, looked at your target account list, and realized you don’t actually know most of the companies on it? Not just the logo and the LinkedIn tagline — but who holds purchasing power inside, what pressures are shaping their buying decisions, how much budget they’ve set aside for
Artificial intelligence and B2B marketing automation are often used together in modern marketing conversations, but they serve different purposes. For companies focused on pipeline growth, especially in SaaS, IT services, and enterprise sales, understanding this difference is critical. Marketing automation helps execute campaigns at scale, while artificial intelligence improves the design, targeting, and optimization of
In today’s B2B landscape, generating leads is no longer about running campaigns and hoping something works. Businesses are now expected to show clear contribution to revenue, predictable pipeline growth, and alignment with sales outcomes. This shift has made accountability, measurability, and automation essential for any company investing in B2B lead generation and demand generation services.
Embracing Accountability, Measurability, and Automation for Success Read More »
