April 2022

With too much digital clutter and the availability of too many social media platforms, doing effective marketing becomes tough. Too many options always dilute the efforts, and this is what is happening in the marketing scenario. As a marketer, the best way to get the best results is to build effective marketing strategies. And effective […]

In today’s data-driven market, it’s easy to get caught up on the numbers, but sometimes it’s in changing up the more qualitative side of things that we get the results we’re looking for.

Today, webinars are an essential part of a sound B2B marketing strategy to encourages audience awareness. One of the most interactive medium of content marketing, webinars help engage with target audience visually and have increasingly gained popularity in the B2B domain.

B2B sales isn’t just about numbers and logic — there’s an art to closing a big deal, and a crucial component of this art is storytelling. In this quick article, we’re going to take a look at what storytelling entails in regards to B2B sales and how using it effectively can help motivate leads and

By: Sonam LalDirector – Marketing , EdgeVerve Systems Ltd. 

At the end of the year what differentiates one sales rep from another is the target achieved. These targets when achieved help an organization to grow and that is what most sales teams are, judged and their performance measured on.

Lead nurturing is the determined process of engaging with a targeted group by providing appropriate information at each stage of the buying process. The approach is concentrated on actively moving the prospects from your marketing and lead-gen efforts to the stage where they become your customers.