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n this guide, we’re going to introduce what data-smart marketing is, discuss a few advantages it has over other methods, and then share some tips about what building a data-smart strategy looks like.
Demand generation marketers must work through a lot of myths and assumptions. With marketing trends changing, it is difficult to understand what a myth is and what is a useful tactic.
Compared to Europe, US Technology sales is different. Here are listed contrasts and tips on meeting the challenges in technology sales in the US and Europe
B2B is infamous for having extended, drawn-out sales cycles. One of the main reasons behind this is the higher commitments B2B clients make to businesses that sell to them than the typical B2C customer.
One of the most vital processes in any business is lead management. How your team handles lead generation, interaction, scoring, and follow-ups has a direct impact on your business’ future – but it’s a complicated process with a lot of moving parts.
Connects the dot to understand the bigger picture of successful appointment settings in B2B
Qualified leads are generated when you have an effective marketing strategy. B2B marketing is ever changing. Your buyer is evolving, so is marketing technology, new marketing strategies are coming up.
Sales professionals quite often draw upon a possibility where potential leads are constantly in touch with them. They open messages, reply to emails, accept calls, and may have even shown interest in a proposition and asked for more details.