More than often, when reaching a decision-maker in the B2B community, you face stiff resistance from their executive assistants, receptionist, a subordinate, or someone else. This person is the direct contact between the executive access everyone desires and is known as a ‘Gatekeeper’. The phenomenon of getting past a gatekeeper is a constant chase between […]
Getting Past The Gatekeeper: An Art To Master Read More »
The Covid – 19 virus continues to impact the global economy and has caused far more disruptions than anticipated. Every challenge presents an opportunity, and this is no different. Businesses are looking at newer ways to engage, new operating models and a spurt in technology investments. However, the overall environment continues to remain cautious. With
Rethinking Lead Generation: A Marketer’s Perspective Read More »
Business and Sales, contrary to what most people think, are not number’s games. These are people’s games. Lead generation, too, falls in the same category as it is the way that you attract people to want to know more about your business and collaborate with you.
Lead conversion in the B2B sector is a long, complex process. As per a recent report by a B2B magazine, more than 40% of B2B marketers have said that their sales cycle has paced down in the past few years.
Sales Intelligence- Enhancing B2B Sales Professionals! Read More »
Setting up relevant business appointments for clients is a critical task. You as an organization are representing your client while calling potential prospects and have one opportunity to make an impact. This kind of service is called a B2B, or, Business to Business appointment setting service.
B2B Appointment Setting – Steps to Ensure a Successful Business Interface Every Time Read More »
The life of a marketer is full of rejections. But many a time, these rejections happen more because you are targeting the wrong audience.
Do These Four Things to Manage Your Data Better Read More »
Lead Generation is not the responsibility of the Sales team. This statement may come as a shock but companies who expect their sales team to do lead generation, see a higher attrition rate in their sales team, a larger strength of sales team and in addition see a higher cost of conversion.
Unexpected Benefits of Outsourcing Lead Generation Read More »
TO SPONSOR OR NOT There are all sorts of B2B events happening around the year. It does make no sense at all to jump in indiscriminately and pay a premium for your branding opportunity. You will not only waste a part of your marketing budget but will also waste the efforts of the marketing and
Events: Making it worth the Investment Read More »
Researching buyer behavior, we understand that sales probability increases 5 folds if you are the first solution provider to reach a hot prospect.
Identifying Buying stages – Growing sales! Read More »
Having a wide log of prospective leads does not guarantee a sale.
Five Tips to Overcome The Most Common Sales Objections Read More »
No matter what business you own, crafting a well-thought sales cadence is a crucial part of survival. Now many businesses invest in high-rolling sales teams and the latest technology. But, there’s a major distinction between having the right tools at your disposal and utilizing them successfully. A well-crafted sales cadence put into action strategically not
Sales Cadence Elements That Can Turn Your Sales Game Read More »
Statistics help find insights and insights help find leads. A probable way that big corporations have employed over decades is mapping the journey from visitor to consumer. With the implode of technology marketers are easily able to track and map the consumer journey. The idea is to help your clients to buy your products/services when
The Debate on Ways of Lead Nurturing, and That Itself Read More »
