Author name: Tanish verma

One of the most important aspects of sales and marketing strategy is lead acquisition. And always the most crucial aspect is the most difficult one. Lead acquisition isn’t easy, and it is always an ordeal generating new leads, especially during hot scorching summers where even your existing pool of leads start drying up. Usually, because […]

The COVID-19 outbreak is still growing at a rapid pace and as governments and organizations strive to contain its growth, businesses across the globe have progressively adapted well to the sudden dysfunction in the economy. The optimism of the European B2B landscape is something we all can gain from. To have a thorough understanding of

The extensive process of hiring a sales team and investing more in their training, retaining, and incentivizing can exhaust a business way before it even takes off. So, how does one prioritize sales and not disrupt its core revenue— the solution lies within ‘Sales Outsourcing’. Simply put, sales outsourcing as the name suggests is a

Due to large financial involvements and time commitments, most sales cycles of the technology industry are lengthy. All an individual must do is compare the technology sales cycle with that of the other industries for a better understanding. A long sales cycle is never a good thing. It stretches the deadlines and impacts the growth

The Covid-19 pandemic continues to be a global threat, impacting millions globally. Global economic realities are significantly impacting every industry. In this unprecedented new reality, the massive changes in customer buying behaviour and change in outlook have put a significant onus on the Chief Growth Officers and the Marketing leaders. In a recent research published

While the year 2020 comes to an end, the changes it forced to the way business is conducted will continue to last for a longer time. Since the onset of Covid19 and subsequently the enforced lockdown, businesses have looked at newer ways of reaching out to potential prospects and closing business virtually.

IF YOU ARE INTO ONLINE MARKETING, ODDS ARE HIGH THAT YOU’VE MADE A BUYER PERSONA.

The Halo Effect The Halo Effect, a cognitive bias, refers to the tendency to allow our overall impression of a person, a company, or a product, or service to influence our judgment of their other related traits positively. The Halo Effect can also prevent someone from accepting a person, a product, or a brand based

A lot of people misdiagnose their sales difficulties and work on the wrong issues. They endeavor to enhance their sales results by concentrating on selling skills alone.

Over the last four months, the world has experienced a drastic change in practically every sphere of life. What has impacted the business sectors is the need to engage with their target audience in a virtually advanced setup. Though this digital advancement was gearing for change and was nearing its execution way before the pandemic,

While sales have always been exploring more about a potential lead and learning what they truly need, it doesn’t help sales reps gain an edge over making an actual sale. There are a dozen-odd sales techniques and strategies in the B2B domain, yet none as productive as ‘Referrals’. The big question is,