Client Overview
The client is a 100% Salesforce-native flagship SaaS product that leverages cutting-edge technology to uncover missing, fragmented, and enriched data within the Salesforce Sales Cloud. By optimizing sales and marketing ROI, it provides deep insights hidden in the central data warehouse, empowering businesses to make data-driven decisions and improve performance.
Business Challenge
The client partnered with Beyond Codes to expand its presence in the North American market, aiming to set up strategic appointments across various industry verticals. They sought a focused and high-impact campaign targeting key influencers and decision makers within their top-priority accounts to drive pipeline growth and increase brand visibility.
Additionally, they wanted support in enhancing their digital marketing efforts—revamping their branding, improving their website experience, and boosting their social media presence to better connect with their target audience and accelerate market traction.
Our Approach
- Provide the team with key industry insights and client offerings.
- Craft custom messaging based on the client’s unique value proposition for decision makers (CSO, CMO, CDO).
- Design targeted emails and LinkedIn strategies for key influencers.
- Use research-driven outreach, avoiding cold calls for relevant conversations.
- Target ideal prospect profiles for maximum engagement.
- Close collaboration with lead generators, trainers, QA, and relationship managers.
- Revamp the website and enhance social media presence for better market traction.
- Regular feedback loops with the client team to refine messaging and value proposition.
- Conducted weekly governance discussions with the client.
Logos Targeted- (some examples)
Outcomes
- 80+ Appointments Set
- 90% Meetings with Key Influencers and Decision Makers
- 25% Moved to Next Level in Sales Pipeline/Funnel
- 60% Conference Meetings Set Up
About Beyond Codes:
Beyond Codes is a leading provider of B2B Appointment Setting services globally. We help our clients increase revenue growth and enhance sales productivity by setting up appointments in their targeted accounts and customer segments. Today, we work with 9 out of the top 12 IT companies and 250+ clients across services and product companies in various domains. We provide services such as Lead Nurturing, Multilingual Lead Generation, Managing Custom CXO Events, Webinars, Research, and Account-Based Marketing Programs.
Founded in 2008, Beyond Codes has a global presence across the U.S., U.K., Europe, Canada, the Middle East, and Asia-Pacific.
