Introduction
The client, an established IT system integrator, was aiming to expand its business into key markets including North America, the UK/Europe, and the ANZ region. To achieve this, the company partnered with Beyond Codes to set up strategic meetings with high-level decision makers in their must-win accounts. These accounts were in sectors such as Insurance, BFSI, ENU, Hi-Tech, Media & Communication, HLS, TTLH, Retail & CPG. The goal was to target only key influencers and decision makers—specifically within the CIO, CTO, CDO, CISO, and CPO offices.
Client Overview
The client is a leading IT system integrator that specializes in driving digital transformation across enterprises and technology providers. With expertise in disruptive technologies like AI, blockchain, and cloud computing, the company enhances customer experiences, business efficiency, and actionable insights. The client serves a wide range of industries, including automotive, BFSI, e-commerce, and manufacturing. Headquartered in India, the client has a significant global presence in regions like the U.S., UK, Canada, Australia, and the Middle East.
Business Challenge
The client was facing the challenge of quickly penetrating these new regions and needed a comprehensive, aggressive campaign to reach their target audience. Beyond Codes was tasked with setting up appointments with decision makers in priority accounts, specifically focusing on decision makers in high-level positions such as CIO, CTO, CDO, CISO, and CPO within the client’s priority accounts. The focus was on creating meaningful engagements that would help drive digital transformation for the client’s global expansion efforts.
Key Offerings Pitched
Beyond Codes pitched a variety of critical services that would help address the client’s business needs, including:
- Digital Business Services
- Digital Product Engineering Services
- Infrastructure and Security Solutions
- Digital Process Automation and Analytics
- Digital Experience Solutions
- Artificial Intelligence/Gen AI
- Cloud & Infrastructure Services
- Quality Assurance & Testing
- Cybersecurity Solutions
- IAM – Identity Access Management
- Staff Augmentation & Managed Services
Our Approach
To ensure the campaign’s success, Beyond Codes took a strategic and personalized approach:
- Training and Insights: Provided resources focused on industry trends, client-specific offerings, and target market segmentation.
- Custom Messaging: Developed a Go-To-Market strategy tailored to the client’s unique value proposition, ensuring messaging was relevant and specific to decision makers.
- Targeted Outreach: Focused outreach efforts through customized emails and LinkedIn messages directly targeting influencers and decision makers in the CIO, CTO, CDO, CISO, and CPO offices.
- Integrated Research Model: Adopted a “Call Smart” approach, focusing on an integrated research model that eliminated cold calls. This approach ensured quality conversations with key individuals.
- Ongoing Feedback and Collaboration: There was continuous collaboration with the client, incorporating regular feedback and governance meetings. This allowed Beyond Codes to fine-tune messaging and ensure alignment with the client’s goals.
Logos Targeted- (some examples)
Outcomes
This highly targeted approach yielded impressive results within a short period:
- 140+ high-impact appointments were set across the key verticals within 12 months.
- 90% of the meetings were with key influencers and decision makers in executive offices.
- 40% of the meetings resulted in discussions with C-level executives and VPs, illustrating strong potential for long-term engagement.
Client’s Global Reach and Success
Thanks to this campaign, the client saw significant movement in their sales pipeline, driving not only immediate meetings but also long-term opportunities. The collaboration with Beyond Codes led to increased visibility and engagement with key global markets, positioning the client for continued growth.
Beyond Codes stands as a leading provider of B2B appointment-setting services globally, assisting clients in revenue growth by setting up appointments with high-value prospects. With a proven track record of success, Beyond Codes works with top-tier IT companies and a range of industries, offering services such as lead nurturing, multilingual lead generation, managing custom CXO events, webinars, and account-based marketing programs.
