Client Overview
The client is a leading provider of Agentic AI services, empowering enterprises to transition into AI-native organizations through enterprise-grade platforms and tailored vertical AI solutions. They offer deep expertise in areas such as product development, design, quality engineering, data & analytics, security, and operations. With a global presence across 29 locations and a team of over 7,000 associates, the client serves more than 300 clients worldwide. They are recognized for their innovation, people focus, and execution excellence.
Business Challenge
The client, a global provider of Agentic AI services, aimed to expand their business in Southeast Asia, specifically in Malaysia and Singapore. To achieve this, they partnered with Beyond Codes to set up appointments with key decision makers in priority accounts across the BFSI, CPG, MFG, and Hi-Tech verticals. The client sought to launch a quick, aggressive campaign targeting only decision makers (CIO, CTO, CDO, and CAO) within their must-win accounts.
Key Offerings Pitched
- Data & Analytics
- Robotic Process Automation (RPA)
- Cloud Testing/QA
- App Modernization
- Data Engineering
- Advanced Data Analytics and BI
- Big Data
- Data Science
- Analytics & Reporting
Our Approach
- Training & Customization: We provided training on industry trends, client domain expertise, and client-specific offerings.
- Targeted Messaging: Go-to-market messaging was customized based on the client’s unique value proposition to ensure relevance.
- Smart Outreach: We employed an integrated research model with a focus on quality, not cold calling, ensuring we engaged only with the right prospects.
- Decision Maker Engagement: We specifically targeted decision makers (CIO, CTO, CDO, and CAO) within the client’s priority accounts.
- Close Collaboration: We maintained close involvement with the client, sharing regular feedback to refine messaging and align on value propositions. Weekly governance discussions ensured continuous alignment and effective campaign execution.
Logos Targeted- (some examples)
Outcomes
- 55 high-impact appointments were successfully set within 6 months.
- 90% of meetings were with key influencers and decision makers, helping the client engage the right people.
- 40% of the meetings were with CXOs and VPs, significantly moving the needle in the sales pipeline.
- 25% of meetings progressed to the next level in the sales pipeline, further advancing business opportunities.
Beyond Codes helped the client identify and engage the right decision makers in their target markets, leading to stronger connections and valuable business prospects. The campaign was highly successful in generating quality appointments, driving new business discussions, and advancing sales opportunities.
Conclusion
This case study illustrates how Beyond Codes’ targeted approach to appointment setting, focusing on decision makers, led to a highly successful campaign. The client was able to engage the right individuals, facilitating valuable conversations that led to tangible business outcomes. This strategic approach helped the client grow their presence in the competitive markets of Singapore and Malaysia.
