Business Challenge
Our client, a leading provider of digital engineering and technology services, sought to expand its footprint in North America, the UK, and Europe. To achieve this, they partnered with Beyond Codes to set up targeted appointments within the Banking, Financial Services, and Insurance (BFSI) sector. The client’s goal was to connect with key influencers and decision makers in their priority accounts, and the timeline was tight, requiring an aggressive and highly efficient campaign.
About the Client
Headquartered in the US, the client is a prominent technology services provider for Fortune 500® companies, specializing in digital engineering, AI, and advanced analytics. Their vision is to empower every decision within an enterprise, helping the world’s leading organizations leverage AI, engineering, and design.
Key Offerings Pitched
- Artificial Intelligence
- Machine Learning Engineering
- Cloud Engineering
- Data Engineering
- Customer Experience & Decisioning
- Advanced Analytics
- Digital Operations Services
- Digital Process Automation
- Data Strategy & Governance
- Data Warehousing
- Enterprise Platforms
- Cloud Transformation
- Managed Services
Our Approach
To ensure a high success rate in engaging the right prospects, we implemented a tailored approach:
- Training Resources: We educated the team on industry trends and the client’s unique value proposition to craft personalized messaging.
- Custom Messaging: A customized go-to-market messaging strategy was developed to highlight the client’s key offerings and value.
- Targeted Outreach: Utilizing a smart approach, we focused solely on key decision makers within relevant departments such as CIOs, COOs, CFOs, CTOs, and CDOs.
- No Cold Calling: We employed an integrated research model that replaced cold calling with more meaningful, informed outreach through emails and LinkedIn.
- Quality Over Quantity: Focused on initiating relevant conversations with the right people rather than targeting a large volume of prospects.
- Continuous Feedback and Improvement: We worked closely with the client, incorporating feedback into our messaging and approach to refine it over time.
Logos Targeted- (Some Examples)
Outcomes
Outcomes- 100+ meetings delivered in 12 months
- 4 successful business closures
- 40% of meetings were completed with CXOs and VPs
- 25% of meetings resulted in opportunities moving to the next level in the sales pipeline
- The client experienced significant revenue growth due to the successful appointment setting campaign.
Beyond Codes’ Impact
As a leading global provider of B2B appointment setting services, Beyond Codes has helped clients with pipeline generation and enhance sales productivity. By specializing in targeted lead generation, multilingual campaigns, and account-based marketing, we work with major IT companies and organizations worldwide to help them successfully connect with decision makers and grow their business.
