Client Overview
Our client is a global leader in next-generation digital services and consulting, empowering businesses across more than 50 countries to navigate digital transformation. With over 30 years of experience, they deliver AI-driven solutions, agile digital frameworks, and innovative technologies. Their mission is to enable organizations to drive customer satisfaction, improve operational efficiency, and stay ahead of the rapidly evolving digital landscape.
Event Overview
The Mobile World Congress (MWC) in Barcelona is the world’s largest and most influential connectivity event. It brings together key players from the mobile and technology ecosystems, serving as a platform for networking, showcasing innovations, and engaging with global decision-makers. This event allows businesses to connect with influential figures from the industry, create valuable partnerships, and engage in strategic business discussions.
Campaign Objective
Our client had a booth at MWC Barcelona and tasked us with facilitating high-value, face-to-face meetings with decision-makers, specifically CXOs, VPs, and Directors from key sectors, including Media & Technology, Hi-Tech, and Independent Software Vendors (ISVs). The goal was to engage key decision-makers, initiate strategic discussions, and explore potential business opportunities. For those who could not attend the event in person, the client was open to arranging virtual meetings to continue discussions after MWC, ensuring ongoing engagement.
Our Approach
To maximize engagement at MWC Barcelona, we executed a highly targeted, multi-channel outreach campaign over a period of four weeks. The strategy involved a combination of phone calls, LinkedIn outreach, and email communication to facilitate personalized engagement with relevant decision-makers.
- Strategic Research: We conducted in-depth research to ensure that our outreach efforts were timed appropriately, avoiding overlaps with other major industry events to maximize engagement opportunities.
- Targeted Database: We focused on a highly specific audience, targeting decision-makers, including CXOs, VPs, and Directors from the Media & Technology, Hi-Tech, and ISVs sectors.
- Multi-Channel Outreach: To ensure maximum reach, we employed a multi-channel outreach strategy, combining LinkedIn outreach, emails, and phone calls. This allowed us to engage with decision-makers in the most relevant and effective way possible.
- Real-Time Tracking: Our client provided us with a mobile app containing detailed attendee information. We leveraged the app’s insights to identify prospects in real-time and facilitated face-to-face meetings at the event, ensuring that every engagement opportunity was fully optimized.
Outcomes
Through the strategic execution of our approach, we successfully facilitated multiple meetings and ensured that our client had meaningful interactions with key decision-makers at MWC Barcelona. The outcomes were as follows:
- 30+ Meetings: We successfully arranged over 30 meetings across various sectors, ensuring a diverse and strategic engagement.
- 22 Decision-Makers Attended: Out of the scheduled meetings, 22 decision-makers attended the booth, representing a high level of engagement from the targeted audience.
- 50% Engagement with Senior Leaders: Half of the meetings were held with senior decision-makers, including CXOs and VPs, demonstrating our effective targeting of top-level executives.
Industry Events We’ve Supported
Conclusion
Conclusion
Our targeted outreach strategy and multi-channel engagement approach played a pivotal role in maximizing engagement at MWC Barcelona. By focusing on key decision-makers in important industries and utilizing real-time data to identify prospects, we ensured that our client achieved valuable face-to-face interactions, laying the foundation for future business opportunities and strategic partnerships. The success of this campaign highlights the effectiveness of a well-planned and executed audience acquisition strategy for industry events.
