Client Overview
A global leader in technology, delivering industry-leading capabilities centered around Digital Engineering, Cloud & Infrastructure, and AI. The client operates worldwide with a diverse workforce, committed to driving innovation, connectivity, and excellence in both consumer and enterprise technology segments.
Business Challenge
The client aimed to expand its presence in the UK, Ireland, and European markets. To achieve this, they partnered with Beyond Codes to set up strategic appointments within the Healthcare & Life Sciences, Hi-Tech, Banking & Financial, Manufacturing, and Industrial verticals. The primary goal was to execute a rapid and focused campaign targeting key influencers and decision-makers (such as CIO, CTO, CDO, CISO, and COO) in high-priority accounts to maximize impact and drive growth.
Our Approach
- Industry-Specific Training: Ensuring that resources were trained on industry trends, the domain, and the client's offerings to facilitate meaningful engagement.
- Custom Go-To-Market Messaging: Tailoring the messaging to reflect the client’s unique value proposition and resonate with decision-makers in the targeted sectors.
- Targeted Outreach via Email & LinkedIn: Personalized outreach via email and LinkedIn to key influencers, ensuring the communications were highly relevant and well-received.
- Call Smart Approach: Utilizing an integrated research model that eliminated cold calling, ensuring each outreach was thoughtful and personalized.
- Refined Discovery Process: A focus on identifying and targeting the correct decision-makers, ensuring the discovery process was well-aligned with the prospect profile.
- Quality-Based Metrics: Prioritizing quality engagements over sheer volume, with a focus on building real conversations with key decision-makers.
- Regular Client Collaboration: Continuous collaboration with the client’s team, including regular feedback loops, to refine the messaging and value proposition. Weekly governance discussions were held to ensure everything remained aligned with client objectives.
Logos Targeted- (some examples)
Key Metrics & Results:
- 110+ Appointments Set: Over the course of 12 months, 110+ meetings were scheduled with key stakeholders across various verticals.
- 90% Engagement with Key Decision Makers: A significant proportion of meetings were held with decision-makers, including CIOs, CTOs, CDOs, CISOs, and COOs.
- 40% Completion Rate with CxOs & VPs: 40% of meetings were successfully conducted with CxOs and Vice Presidents, resulting in direct engagement with the highest-level decision-makers.
- 25% Pipeline Advancement: 25% of the meetings resulted in progressing to the next level in the sales pipeline or funnel.
Key Offerings Pitched:
- Cloud Infrastructure Services
- Data Center Management
- Network Infrastructure Services
- Managed IT Services
- Cybersecurity
- Business Continuity and Disaster Recovery
- Enterprise Application Integration (EAI)
- IT Infrastructure Optimization
- DevOps & CI/CD Infrastructure
Outcome
Beyond Codes successfully helped the client engage with top-tier decision-makers across its target industries, resulting in significant growth opportunities. The tailored approach to appointment setting ensured the client’s sales team was meeting with key influencers and decision-makers who could make impactful decisions for the company. Through this effort, the client was able to strengthen its position in critical European markets and drive its growth agenda forward.
Beyond Codes continues to be a trusted partner for B2B appointment setting services globally, supporting a diverse range of clients in their lead generation, multilingual campaigns, and account-based marketing initiatives. With a proven track record of success, Beyond Codes has worked with 9 out of the top 12 IT companies and over 250 clients worldwide.
