Client Overview
Our client is one of the top three global leaders in Digital Assurance and Quality Engineering, specializing in Digital Engineering. Their extensive expertise spans across multiple next-generation technologies such as Automation, DevOps, Agile, AI/ML, RPA, Blockchain, IoT, and Big Data. They work with top-tier global companies, delivering cutting-edge solutions that enable businesses to stay competitive in an evolving digital landscape.
Business Challenge
The client, a global leader in Digital Assurance and Quality Engineering, sought to expand its market presence in North America. They partnered with Beyond Codes to set up appointments across various industry verticals, targeting key decision makers in priority accounts. The client aimed to launch a rapid, targeted campaign that would focus specifically on key influencers and decision makers within the organizations.
Key Offerings Pitched
- Software Testing
- Digital Engineering
- Software Engineering
- Artificial Intelligence
- RPA (Robotic Process Automation)
- Digital Transformation
- Quality Engineering
- Application Modernization
- Digital Assurance
- Quality Assurance
Our Approach
- Training and Customization: We trained resources on industry trends, the domain, and the client’s offerings. The Go-To-Market messaging was tailored to highlight the client’s unique value proposition.
- Targeted Outreach: A highly customized approach was used, including personalized emails and LinkedIn strategies.
- Smart Calling Strategy: Leveraging integrated research models to avoid cold calling, focusing on the right prospects, and ensuring quality conversations with the decision makers.
- Refined Discovery Process: We honed in on the right prospect profile, ensuring we connected with key decision makers only (CQO, CIO, CTO, CPO, CISO, and CDO).
- Engagement and Feedback Loops: We maintained continuous engagement with the client, incorporating feedback and making necessary adjustments to messaging to improve outcomes.
Logos Targeted- (some examples)
Key Metrics & Results:
- 105+ high-impact appointments were successfully set within 12 months.
- 90% of meetings were held with key influencers and decision makers.
- 40% of meetings were completed with CXOs and VPs.
- 25% of meetings progressed to the next level in the sales pipeline.
Through our strategic approach, Beyond Codes helped the client engage with the right people at the right time, driving meaningful conversations that resulted in significant business opportunities.
Conclusion
Beyond Codes is a leading global provider of B2B appointment setting services. Our expertise in lead nurturing, multilingual lead generation, and customized CXO events helps clients enhance sales productivity and revenue growth. We are proud to work with 9 out of the top 12 IT companies globally, delivering results that matter.
