Client Overview
Our client, headquartered in New York with a global presence in the U.S., U.K., Australia, and the Middle East, specializes in data analytics and AI. They serve industries including insurance, banking, healthcare, retail, and logistics. Leveraging data, advanced analytics, digital technology, and industry expertise, they drive business transformation and optimize operations for their clients.
Business Challenge
Our client, a leader in data analytics and AI, sought to expand its business presence in North America, the UK/Europe, and ANZ markets. They approached Beyond Codes to assist with setting up appointments within key verticals such as Manufacturing & Logistics, Technology, Media & Telecom, and Energy & Utilities. The client wanted an aggressive and quick campaign targeting key influencers and decision makers in their must-win priority accounts.
Key Offerings Pitched
- Digital Operations
- Digital Transformation
- Finance and Accounting
- Customer Service
- Digital Onboarding/Enrollment/Medical Underwriting
- Risk Management and Compliance
- Marketing Intelligence
- Customer Experience
- Digital Intelligence
- Procurement
- Research & Analytics
- Reporting Framework Design
- Enterprise Data Management
- Master Data Management
- Fraud Detection
Our Approach
- We provided training resources on industry trends, domain knowledge, and the client’s offerings.
- Custom Go-To-Market messaging was developed based on the client’s unique value proposition.
- A personalized outreach strategy was implemented, involving customized emails and LinkedIn approaches.
- Our "Call Smart" approach integrated research, avoiding cold calls.
- A refined discovery process targeted the right decision maker profile to initiate valuable conversations.
- Focused on quality engagement with decision makers such as CIO, CTO, CFO, COO, and CSO within their offices.
- We ensured constant collaboration with lead generators, trainers, quality analysts, and the relationship manager to fine-tune the process.
- Regular feedback from the client team helped in adjusting messaging and value propositions.
- Weekly governance discussions kept the campaign on track and aligned with client goals.
Logos Targeted- (some examples)
Outcomes
Beyond Codes successfully helped the client set 140+ high-impact appointments within 12 months, focusing exclusively on decision makers in priority accounts. Our efforts contributed to the following:
- 90% of appointments were with key influencers and decision makers.
- 25% of meetings progressed to the next level in the sales pipeline.
- 40% of appointments were completed with senior leaders, such as decision makers in CXO and VP roles.
Why Beyond Codes?
Beyond Codes is a leading provider of B2B appointment setting services globally. We assist clients in boosting revenue growth and enhancing sales productivity through targeted appointment setting, lead nurturing, multilingual lead generation, custom CXO events, webinars, and account-based marketing programs.
Founded in 2008 and headquartered in California, Beyond Codes has a global presence across the U.S., U.K., Europe, Canada, Middle East, and Asia-Pacific, with the capability to deliver multilingual campaigns in over 125 countries.
