Intent data shows which leads are actively involved in doing research about the product. Intent data is rarely used alone.
There is nothing alluring about the idea of a traditional sales pitch. The reason why is that because a sales pitch is not anymore a ‘pitch’ in the sense that you throw info at your prospect like a baseball player would pitch a baseball at the batsman.
As an organization, if you decide to track ROI for your marketing campaigns, you will face a lot of challenges. Every time you choose to build an effective demand generation campaign, you will have to face similar problems.
One such area in the B2B space is sales outsourcing. If done the right way it can enhance an organization’s market penetration capabilities substantially.
Digitization and technological advancements have changed the whole perception of how buyers and sellers approach the entire sales process. Sales leadership today is one of the most demanding skills today.
How can you generate more leads ? This may be a permanently reoccurring question in your mind if your are into B2B lead generating business. And as tricky as the question can get, there isn’t any easy answer to it.
Artificial intelligence has already found its way Into the B2B landscape & business intelligence. Let’s look at the role of AI In B2B Sales.
Sunshine and summer always look cool in Instagram stories and breathtaking visuals on social media, but it is not the same for all. Ask a B2B marketer or a salesperson?
More than often, when reaching a decision-maker in the B2B community, you face stiff resistance from their executive assistants, receptionist, a subordinate, or someone else.
The Covid – 19 virus continues to impact the global economy and has caused far more disruptions than anticipated. Every challenge presents an opportunity, and this is no different.
