The term “Growth Hacking” was coined by the CEO of Growth Hackers Inc., Sean Ellis. Growth hacking is a term normally used for strategies that can help produce growth for startup businesses. This is a crucial process for such startups because they have to grow at an accelerated pace within a specific period of time […]
Growth Hacking- How Does It Work? Read More »
About The Client The client is a globally renowned Information Technology consulting and implementation company that delivers business solutions through global software development to different verticals. Business Challenge The client was seeking to drive sales in the North American market for Travel and Transportation vertical in segments such as air transport, car rentals, hospitality, travel
Business Challenge One of our clients—a reputed, globally expanding Indian IT services provider approached us last year with a direct yet profound question, “How do we win the business for a leading auto manufacturer’s enterprise-wide workflow and reporting system?” Implicit in the question was a challenge to demonstrate our client’s technical prowess, value-oriented service, and
About The Client Our Client is a Tier 1 IT & Product Engineering services company based in India. It has an annual turnover of $8.5 Bn. It builds simplified and scalable solutions for NextGen Digital User Experience that is cost optimized and is a business model of innovation. Business Challenge The client wanted to hunt
Ever reached the right destination with the wrong map in hand. You are bound to get lost, and this is what happens when you execute demand generation campaigns on the foundation of a flawed strategy. Just like in civil construction, if the foundation is weak, the building made on it will be one calamity away
B2B Demand Generation – Five Myths to Stay Away from Read More »
If you have any experience in technology sales, whether it is from an I.T. company or product, you must have realized by now that not all deals are created equal. Software, in particular, has a lot of unique challenges. The market is filled with options making it misleading, even inauspicious for consumers to start
U.S. vs Europe: Technology Sales Challenges and How to Overcome Read More »
About The Client Our client is a Digital Product Engineering Services company based in San Jose California. It has an annual turnover of $650 M, and they provide services like Experience Design, Digital Product Engineering Services, Agile Software Development to global brands across vertical industries. Client Requirements They needed a dedicated team who could work
Discovering prospects and converting them into clients is the ultimate objective for you.
Tips to Improve B2B Sales Cycle- Being Proactive to Generate Faster Sales Results Read More »
One of the most vital processes in any business is lead management. How your team handles lead generation, interaction, scoring, and follow-ups has a direct impact on your business’ future – but it’s a complicated process with a lot of moving parts. As lead generation expert, we’ve seen plenty of businesses squander their potential with
Passing Leads to Sales, Don’t Make These 5 Mistakes Read More »
B2B appointment setting is not just another technical task that brands need to master. Appointment setting is an art that demands a touch of creativity. Without giving your brand a human touch, you will not be able to generate credible leads and all your labor will come to naught.
The ins and outs of successful appointment setting in B2B Read More »
Qualified leads are generated when you have an effective marketing strategy. B2B marketing is ever changing. Your buyer is evolving, so is marketing technology, new marketing strategies are coming up. Account-based marketing is one such marketing strategy that has gained considerable popularity in recent times such that a lot of B2B marketers are using it
How Inbound Marketing Can Make Your Account Based Marketing Campaigns More Effective? Read More »
Sales professionals quite often draw upon a possibility where potential leads are constantly in touch with them. They open messages, reply to emails, accept calls, and may have even shown interest in a proposition and asked for more details. However, unexpectedly, they disappear from the radar.
Reigniting Sales: 5 Ways To Warm Up Cold Leads Read More »
