Beyond Codes Inc.

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Author name: Tanish verma

Engineer-turned-marketer passionate about transforming complex ideas into impactful B2B marketing strategies. I blend technical insight with creative vision to build brands, generate demand, and drive revenue growth.

With deep expertise in brand strategy, marketing automation, and integrated campaigns, I’ve crafted high-performing assets—from websites and ebooks to sales enablement materials and digital experiences—that empower Sales and CS teams to convert faster.

I focus on content-driven marketing and smart automation to deliver scalable, results-oriented campaigns with clarity, creativity, and executional precision.

Audience Acquisition for Industry Events - MWC Barcelona

Case Study: Audience Acquisition for Industry Events

Client Overview Our client is a global leader in next-generation digital services and consulting, empowering businesses across more than 50 countries to navigate digital transformation. With over 30 years of experience, they deliver AI-driven solutions, agile digital frameworks, and innovative technologies. Their mission is to enable organizations to drive customer satisfaction, improve operational efficiency, and […]

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BFSI Sector

Expanding Global Reach in the BFSI Sector through Strategic Appointment Setting

Business Challenge Our client, a leading provider of digital engineering and technology services, sought to expand its footprint in North America, the UK, and Europe. To achieve this, they partnered with Beyond Codes to set up targeted appointments within the Banking, Financial Services, and Insurance (BFSI) sector. The client’s goal was to connect with key

Expanding Global Reach in the BFSI Sector through Strategic Appointment Setting Read More »

Account Based Marketing

Why Account Based Marketing is the Future of B2B Sales?

Account based marketing (ABM) is revolutionizing the B2B sales landscape by replacing broad, traditional marketing approaches with highly personalized, targeted strategies. Rather than marketing to a wide audience, ABM zeroes in on key accounts, personalizing campaigns to meet the specific needs and challenges of high-value prospects. This approach allows companies to create deeper, more meaningful

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Case Study Global IT Leader Partners with Beyond Codes to Boost BFSI Sector Presence

$8 BN Global IT Leader Trusts Beyond Codes To Increase IT’S Presence In BFSI Sector

Our Approach The client is a global information technology, consulting and business process services company with an annual turnover of $8BN, 160,000+ employees serving clients across six continents. Business Challenge The client wanted some quick wins in the BFSI sector, without having to invest in a large sales and inside sales team. The clients own

$8 BN Global IT Leader Trusts Beyond Codes To Increase IT’S Presence In BFSI Sector Read More »

Case Study Global IT and BPO Provider Generates 3.5 Mn in One Year

For A Global IT and BPO Provider, we were Able to Generate 300+ Appointments, Leading to a Business Closure of $3.5 Mn in One Year

About The Client The client is a global Information Technology and Business Process Outsourcing service provider, specializing in the Healthcare domain. The company also offered services across Insurance and Banking and Financial services verticals and was looking at fulfilling specific needs vis-à-vis acquiring new business in the North America market. Business Challenge The client engaged

For A Global IT and BPO Provider, we were Able to Generate 300+ Appointments, Leading to a Business Closure of $3.5 Mn in One Year Read More »

Case Study Account Based Marketing Program

Account Based Marketing Program:Identifying a Named Account For a Leading IT Company – Creating An Opportunity Which Resulted In a Deal, 20X The Average Deal Size

Business Challenge We were recruited by a reputed IT service provider to look for a Whale — a large enterprise account that would help our client scale and increase revenue by thirty percent in the coming year. We started the scouting process to identify the right fit for our client — a Whale large enough

Account Based Marketing Program:Identifying a Named Account For a Leading IT Company – Creating An Opportunity Which Resulted In a Deal, 20X The Average Deal Size Read More »

Case Study Beyond Codes Delivers 280 Appointments for IT Company

Generated More than 280+ Appointments for a Leading IT Company By Leveraging Beyond Codes Account Profiling Capabilities

About The Client The client is a leading IT player with services across multiple verticals Business Challenge The client sought the expertise of Beyond Codes to gather sales intelligence on the Insurance market in the United States apart from bolstering its business development efforts through appointment setting. The IT major, a big player across industry

Generated More than 280+ Appointments for a Leading IT Company By Leveraging Beyond Codes Account Profiling Capabilities Read More »

Case Study ABM Success 60 Leads in 6 Months for Top Indian IT Company

ABM: Targeting a Leading Hi-Tech Company Generated 60+ Leads in 6 Months

About The Client Ranked among the biggest IT Company in the world, the client is one of the Top 3 Indian IT, Consulting and Outsourcing Company. Client’s strategy for the year was to increase their business in Named Accounts. Client’s team was working with a leading Hi-Tech company but only had a small presence. The

ABM: Targeting a Leading Hi-Tech Company Generated 60+ Leads in 6 Months Read More »

Case Study Middle East Geography

Beyond Codes Partners With a Leading IT Services Company To Open Gateway In The Middle East Geography For Their Banking Solutions.

About The Client One of the major players in the IT Services space with global footprint with offices and development centres across the world. Business Challenge While the company had a dominant market share in the industry, it wanted to map and target new prospect companies in Middle East for its core Banking product. The

Beyond Codes Partners With a Leading IT Services Company To Open Gateway In The Middle East Geography For Their Banking Solutions. Read More »

Case Study Aggressive Campaign for Tier 2 IT Company in BFS Market

Launched a Quick and Aggressive Campaign for a Tier 2 Indian IT Company, Pitching their Digital Services and Generating Traction in the BFS Market

About The Client The client is a leading IT player which wanted to gain quick traction into the BFS market with its digital services. The client had existing presence in North American market but wanted to aggressively pitch the new digital offerings in targeted accounts. Business Challenge The Client wanted us to launch a quick

Launched a Quick and Aggressive Campaign for a Tier 2 Indian IT Company, Pitching their Digital Services and Generating Traction in the BFS Market Read More »

Case Study Market Intelligence

How Market Intelligence Kept a Top 5 Technology Giant’s Analyst Relations Team Ahead of the Curve

About The Client For a global top 5 technology giant, our following strategic approach helped achieve its objectives and gain a competitive edge in the market. Approach The following 3 attributes of our strategy served as clinchers in growing this partnership: We also tracked one of the largest industry events and identified the competitors that

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Case Study Leveraging Webinars

Leveraging Webinars To Boost The Sales Pipeline For A Global IT Service Provider

About The Client Our Client is a globally renowned, Tier 1 Information and Technology services provider company based in India with an annual turnover of $10 Bn. Business Challenge The client wanted to open doors of communication with the decision makers and influencers in the industry. One of the major problems that the client was

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